Exploring the future: automation in 2024 and the three trends influencing global shifts.

Automation in 2024: Three Trends Shaping the Universal Shift

Yann Guides 9 minutes


Automation is simply unmissable in the modern business world. With 48% of businesses utilising automation as part of their processes, it’s become essential to know the technology’s ins and outs and how it can be useful to your organisation.

Nearly half of all businesses integrate automation into their workflows, so it’s not just a buzzword—it’s a revolution. As we step into 2024, the automation landscape is evolving, with some game-changing trends reshaping how we work, innovate, and compete.

In this deep dive, we’ll unpack the top three trends in automation that you can’t afford to ignore. Whether you’re a tech guru or just automation-curious, understanding these trends will ensure you’re not just keeping up but leaping ahead. Let’s demystify the future of automation and explore how it can turbocharge your organization’s efficiency, creativity, and growth.

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Trend 1: The Democratisation of Automation

Remember when only tech wizards could navigate automation? Those days are long gone. Today, automation is for everyone—thanks to its democratization. This movement is breaking down barriers, making automation tools accessible to folks who aren’t coding ninjas.

How’s it shaping up?

  • Increased Accessibility: It’s a big win for inclusivity. More eyes on automation means a broader range of solutions and innovations. It’s like opening the field to a new team of players.
  • Plug-and-Play Components: These are the LEGO blocks of automation. They’re making it ridiculously easy for organizations to customize and scale their automation solutions without needing a Ph.D. in computer science.
  • Bridging the Skills Gap: With user-friendly interfaces and intuitive tools, organizations no longer need to scramble for scarce tech talent. Automation is becoming everyone’s game.

The takeaway? If you’re not looking toward automation, now’s the time to start. Tools like Microsoft’s Power Automate are flinging open the doors, inviting everyone to the party.

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Trend 2: Integration of AI and Automation

If there were a tech celebrity in 2023, AI would be it. And now, AI is joining forces with automation, creating a powerhouse duo that’s transforming the workplace.

Here’s the lowdown:

  • Generative AI: Think of it as automation’s creative sidekick. It’s pushing boundaries, finding new solutions to old problems, and redefining what automation can do.
  • Scaling New Heights: AI isn’t just making automation smarter; it’s making it scalable. Repetitive tasks? Consider them gone. AI-powered automation is like having an invisible army at your disposal.
  • User-Friendliness: Remember when using AI, it felt like trying to solve a Rubik’s cube blindfolded? Tools like Microsoft Copilot are changing that, making AI the helpful assistant we’ve always wanted.

With companies like Microsoft leading the charge, the fusion of AI and automation isn’t just a future fantasy—it’s here, and it’s spectacular.

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Trend 3: Ethical Automation

As we embrace these technologies, we must do so responsibly. Ethical automation ensures our drive for efficiency doesn’t trample over important values like fairness, privacy, and accountability.

Important considerations include:

  • Fairness: Ensuring decisions are bias-free and equitable.
  • Transparency: Keeping everyone informed about how and why decisions are made.
  • Privacy and Accountability: Protecting data and ensuring clear responsibilities are essential to maintain trust and integrity.
  • Social Accountability: Considering the broader impact of automation on jobs and the economy.

Adopting ethical automation practices isn’t just about doing good—it’s about ensuring sustainability and resilience in a rapidly changing world.

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Q: Can small businesses benefit from these automation trends?

A: Absolutely! The democratisation of automation means tools are more accessible and scalable, making them perfect for small businesses looking to grow.

Q: How can I ensure my organization uses automation ethically?

A: Start with clear policies on data privacy, fairness, and transparency. Engage with stakeholders and consider the broader societal impacts of your automation strategies.

Q: Is it costly to integrate AI with automation?

A: It can be an investment, but with tools becoming more user-friendly and affordable, it’s increasingly accessible. The ROI on efficiency, innovation, and scalability often outweighs the initial costs.


The narrative of automation in 2024 is not just about technology—it’s about empowerment, innovation, and responsibility. From the democratisation of automation, which invites everyone to the tech table, to the magical blend of AI and automation, which is redefining possibilities, and the critical emphasis on ethical practices, these trends are shaping a future where automation is not just a tool but a transformational force.

So, as you embark on your automation journey, keep these trends in your compass. They’re not just trends but tickets to ensuring your organisation is playing in the big leagues. Get ahead of the curve, embrace the change, and watch as automation takes your organisation from merely competing to genuinely revolutionizing.

Ready to dive into automation but need help figuring out where to start? Reach out! Our experts are eager to guide you through the maze and ensure you’re not just ready for the future—you’re creating it.


Let’s unlock the potential of automation together and set the stage for an incredible 2024.


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