Can ABCOM do market research for our business?

Skip to main content

Last updated: 9 November 2026

The short answer

Yes. We can research your customers, competitors and local demand, so you know who to target, what to say and where to spend before committing to a campaign or a new service.

What it can cover

Customers

Who buys, what they need and what puts them off.

Competitors

What they offer, how they present themselves and where they are weak.

Demand

What people search for and how much interest there is in your area.

Positioning

How to stand out in a crowded market.

What you receive

A short, plain-English report with findings, the opportunities worth pursuing and a clear recommended next step. We aim for decisions you can act on, not a long document.

When it is worth doing

  • Before a website rebuild or a new service launch.
  • Before spending on ads or direct mail.
  • When enquiries have flattened and you are not sure why.

Quick answers

Do you survey our customers?

Where it helps, yes. We agree the questions and how to contact people so it follows UK data protection rules.

How long does it take?

It depends on scope. We agree a clear timescale before starting.

Not sure where to focus your marketing? Book a free 20-minute call.

Talk to ABCOM

Related answers and guides

Related questions

Browse all FAQs

Want this sorted for you?

Talk to our Burgess Hill team about managed IT support. Free, friendly and no obligation.

Book a free 20-minute callCall 01444 871200