Can we use AI to write our marketing content?

Q: Can we use AI to write our marketing content?

Last updated: 9 November 2026The short answerYes, as a first draft. Check the facts, add real examples, do not paste confidential or personal data into public AI tools, and have a person read and approve everything before it is published. How to use it wellUsing AI for marketing contentGood useAvoidFirst drafts, outlines and headlinesPublishing without checking factsRewriting to improve clarityPasting customer details or private pricingIdeas for questions customers askReplacing real customer stories and local detail Related guidanceSee our AI guidance notice and our answers on staff using AI tools safely. Quick answersWill AI content help our SEO?Only if it is accurate, useful and genuinely yours. Thin, repetitive text does not help.Do we need to say it is AI-written?Not always, but accuracy and honesty matter. Check the rules for your sector. Want simple AI rules for your team? Talk to ABCOM.Talk to ABCOM Related answers and guidesWhat is AI visibility testing, and why does it matter?What digital marketing services does ABCOM offer?All ABCOM FAQs

Last updated: 9 November 2026

The short answer

Yes, as a first draft. Check the facts, add real examples, do not paste confidential or personal data into public AI tools, and have a person read and approve everything before it is published.

How to use it well

Using AI for marketing content
Good use	Avoid
First drafts, outlines and headlines	Publishing without checking facts
Rewriting to improve clarity	Pasting customer details or private pricing
Ideas for questions customers ask	Replacing real customer stories and local detail