Last updated: 9 November 2026
AI visibility testing checks whether AI assistants such as ChatGPT, Microsoft Copilot, Google Gemini and Perplexity mention your business, and whether what they say is accurate, when someone asks a question your customers would ask. No one can guarantee a mention, but you can find the gaps and fix them.
Why it matters
More people ask an AI assistant for a recommendation before they search. If your business is missing, described wrongly, or confused with another company, you can lose enquiries without ever seeing why.
What a test looks at
| Check | What we look for | Why it matters |
|---|---|---|
| Presence | Whether you appear for questions customers ask about your services and area | No mention means no chance of a recommendation |
| Accuracy | Whether the description, services and contact details are correct | Wrong details lose enquiries |
| Competitors | Which businesses and sources are mentioned instead | Shows who you are competing with in AI answers |
| Website clarity | Whether your site is clear and structured enough for AI tools to use | Clear pages are easier to quote correctly |
What improves your visibility
Clear answers
Plain-language answers to the questions customers ask.
Consistent details
The same business details on your site, Google Business Profile and directories.
Genuine reviews
Real reviews and mentions from reputable sources.
Good structure
Well-organised pages and structured data.
What to expect
Results vary by tool and change over time, so a test is a snapshot, not a promise. We report what we found, what to fix first and how to re-test.
Quick answers
Can you guarantee we will appear in ChatGPT?
No. Nobody can. Testing shows where you stand and what is worth improving.
How often should we test?
Every few months, and after major website changes.
Want to know what AI says about your business? Book a free 20-minute call.
Related answers and guides
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